The Advertisement Design of “Student Saving Program” Flyer: Awareness-Comprehension-Conviction-Desire- Action (ACCDA) Evaluation

DOI

10.2991/reka-18.2018.8How to use a DOI?

Keywords

communication design; print advertising; creative strategies; informative message approach; students saving; Simpanan Pelajar

Abstract

or SimPel' by using informative message approach. This is based on the lack of promotional activities, especially print advertising, conducted by the Financial Services Authority (Otoritas Jasa Keuangan) and the banks that issued this program. After that, the author measures the effectiveness of the print ad using One Way ANOVA t-test analysis with the concept of advertising pyramid, which consists of Awareness, Comprehension, Conviction, Desire, and Action (ACCDA). The author uses purposive sampling technique in choosing respondents. The results show that the flyer design of Simpanan Pelajar has the level of high effectiveness among the students from different majors of MAN 13 Jakarta.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Rizky Kertanegara
PY  - 2018/11
DA  - 2018/11
TI  - The Advertisement Design of “Student Saving Program” Flyer: Awareness-Comprehension-Conviction-Desire- Action (ACCDA) Evaluation
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 34
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.8
DO  - 10.2991/reka-18.2018.8
ID  - Kertanegara2018/11
ER  -