What Drives The Riders Do Personalizing Activity Toward Their Motorbike?

DOI

10.2991/reka-18.2018.40How to use a DOI?

Keywords

Lifestyle products, personalizing activity, Motorbike, Psychographic, Life value

Abstract

This study was driven by a phenomenon that took place in Bandung Indonesia related to significant amount of motorbikes operate in Bandung until 2017. This huge amount of motorbike also creates several unique styles of riders. This study was conducted to find out is there any relationship between the rider’s style and their life value that creates uniqueness when it comes about personalized motorbike, which in turn will creates map about the relationship between rider’s value of live and their personalized motorbike. To define such relationship, psychographic method was used to describe and divide the riders into several groups based on VAIL (Value, Attitude, Interest, Lifestyle) parameters. The result clearly shows that there are some relationships between rider’s value of live and their personalizing activity toward their motorbike.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dandi Yunidar
AU  - Ahmad Zuhairi Abdul Majid
PY  - 2018/11
DA  - 2018/11
TI  - What Drives The Riders Do Personalizing Activity Toward Their Motorbike?
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 175
EP  - 178
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.40
DO  - 10.2991/reka-18.2018.40
ID  - Yunidar2018/11
ER  -