Media Influence On Fashion Trend Phenomenon Towards Students Of Islamic Boarding Schools In Solo City Case Study of Ta’mirul Islam Boarding School, and Assalam Boarding School in Surakarta

DOI

10.2991/reka-18.2018.86How to use a DOI?

Keywords

Youth, Islamic Boarding School, Islamic School, Media, Marketing, Commercial, Islamic School Students, Islam.

Abstract

This study aims to determine the influence of media on the fashion trend phenomenon towards Islamic boarding school students in Solo city. The population of this study was students of Ta’mirul Islam Boarding School and Assalam modern Islamic Boarding School in Solo. The age range of the students was 15 to 19 years, with a total of 467 students. About 65 percent of the total students from the two Islamic boarding schools were examined. The sample location was determined using cluster sampling. The data from respondents were collected using questionnaires. Of the 15 items in the questionnaire tested, 11 items were declared valid. The hypothesis testing was conducted by changing ordinals into intervals in the context of Likert gradation scale in the distribution of respondents' answers and the linearity of the measured variables to find out the influence between media content such as, magazines, television and the internet with the selection of clothing styles used by the students of Ta'mirul Islam and Assalam modern boarding schools. The results of the study conclude that the clothing styles in the magazines, television and internet simultaneously influence the choice of clothing of the students in Ta’mirul Islam and Assalam modern Islamic boarding schools by 55%, which means moderately influential.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ahmad Adib
AU  - Sigied Himawan Yudhanto
PY  - 2018/11
DA  - 2018/11
TI  - Media Influence On Fashion Trend Phenomenon Towards Students Of Islamic Boarding Schools In Solo City Case Study of Ta’mirul Islam Boarding School, and Assalam Boarding School in Surakarta
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 388
EP  - 393
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.86
DO  - 10.2991/reka-18.2018.86
ID  - Adib2018/11
ER  -