The Role of Persuasive Communication for the Construction of Religious Authority of the Pesantren’s Kyai
- DOI
- 10.2991/assehr.k.201113.005How to use a DOI?
- Keywords
- Field Study, Kyai, Persuasive Communication, Social Harmony
- Abstract
Human as a social being is required to have good social interaction with each other. In every community, communication is an important factor that can bridge the gap of communication between members of the community who want to achieve mutual understanding and eliminate disharmony. In fact, many of the conflicts that happen in society are mostly caused by an inappropriate method of communication. This study aims to investigate the communication method used by the kyai (leader) of pesantren Hidayatul Mubtadi’in, an Islamic Boarding School located in Jati Agung, South Lampung, in order to foster and preserve harmony in his surrounding society. This study employs a descriptive qualitative method, and uses a field study, by observing particular location and according to its nature. The data obtained in the study discovers that the kyai of pesantren Hidayatul Mubtadi’in has been very active in both creating and preserving the harmony of its society, by using a communication strategy that promote religious values, inter-community hospitality gathering, togetherness, and avoiding hoax. This paper concludes that it is because of his persuasive method of communicating his messages to audiences of his dakwah activities, that the kyai of pesatren Hidayatul Mubtadi’in has been enabled to enhance his religious authority among members of his pesantren communities.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M Nasor PY - 2020 DA - 2020/11/13 TI - The Role of Persuasive Communication for the Construction of Religious Authority of the Pesantren’s Kyai BT - Proceedings of the 1st Raden Intan International Conference on Muslim Societies and Social Sciences (RIICMuSSS 2019) PB - Atlantis Press SP - 22 EP - 26 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201113.005 DO - 10.2991/assehr.k.201113.005 ID - Nasor2020 ER -