Digitalization of Restaurant Business as a Factor of Competitiveness Increase
- 10.2991/aebmr.k.200730.100How to use a DOI?
- digitalization, catering companies, rating, service, food, price/quality
Since the emergence and spread of digital technologies, humanity has entered the era of digitalization. The impact of these technologies on socio-economic phenomena and processes in modern economic systems was so strong that it led to the transformation of the basic model of organization and development of these systems. By continuing to help optimizing economic activity in the restaurant industry, it can become a source of global prosperity if it is adopted and successfully implemented by all countries of the world. The research presented in the article is devoted to the application of digitalization in the field of public catering. The article reviews the ratings of regional catering companies on the American TripAdvisor website. It allows its users to plan their leisure time in any country of the world. The huge popularity of the site in Russia is due to its accessibility to users. This site uses the principle of “user content”, that is, information content of media created by consumers. Reviews posted on an online portal (such as TripAdvisor) provide useful information to potential customers. As a result, the consumer can view the menu, make an order, or leave a review about any catering company via remote access. Reviews that are left there can affect consumer attitudes towards a product or service of a particular catering company, and as a result, the rating of the company itself. Most restaurant customers only want to write a review when they have strong positive or negative impressions. These impressions are most likely related to such factors as the quality of food, the level of service, and the price-quality ratio of the product. These indicators are the criteria for evaluating regional catering establishments on the TripAdvisor website. To automate the operation of the enterprise, it is proposed to introduce automation through the introduction of an electronic menu. Digitalization allows identifying and comparing the potential benefits of its implementation in the restaurant business.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - E.A. Pyanikova AU - A.E. Kovaleva AU - S.I. Galchenko AU - S.N. Kobchenko AU - E.V. Ovchinnikova AU - M.B. Pikalova PY - 2020 DA - 2020/08/01 TI - Digitalization of Restaurant Business as a Factor of Competitiveness Increase BT - Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020) PB - Atlantis Press SP - 546 EP - 550 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200730.100 DO - 10.2991/aebmr.k.200730.100 ID - Pyanikova2020 ER -