Digitalizing Central Union of Consumer Cooperation as a Means of Improving Living Standards of Russian Rural Population
- 10.2991/aebmr.k.200730.064How to use a DOI?
- consumer cooperation, digitalization, information and communication technologies, IT-technologies, Internet, service COOP, living standard
In Russia an economy based on digital technologies has been created over the last years. Various technologies including both information and communication are becoming an element of national infrastructure. Consumer cooperation is also involved in this process as part of the country economic system. The topic choice is stipulated by the need to analyze the status and possibilities of implementing digitalization projects in consumer cooperation organizations with regards to the existing infrastructure both in the field of software and hardware, and in the field of telecommunication networks. After the collapse of the USSR, consumer cooperation organizations were located in rural areas, where currently a quarter of the country population lives. The use of information and communication technologies (ICT) by consumer cooperation organizations is possible only through the Internet and related Internet technologies. Access to the Internet has technical limitations, as not the entire territory of the country is covered by the network, especially rural areas. The relations of the Central Union bodies with the institutional macro-environment in the field of digitalization of certain processes do not provide better living conditions for rural residents. This can happen only by implementing the achievements of ICT in the daily activities of cooperatives, aimed at relations within the micro-environment: cooperative members, villagers, suppliers, buyers, etc. The authors gave their own definition of a consumer cooperation digitalization.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - V.M. Kruchinina AU - S.M. Ryzhkova PY - 2020 DA - 2020/08/01 TI - Digitalizing Central Union of Consumer Cooperation as a Means of Improving Living Standards of Russian Rural Population BT - Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020) PB - Atlantis Press SP - 347 EP - 352 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200730.064 DO - 10.2991/aebmr.k.200730.064 ID - Kruchinina2020 ER -