Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020)

Development of Strategic Management Tools and Techniques of Enterprise Competitiveness in the Context of Digitalization

Authors
I.A. Gunina, M.I. Samogorodskaya, Yu.A. Savich, I.V. Kablashova, S.I. Voronin, К.S. Krivyakin
Corresponding Author
I.A. Gunina
Available Online 1 August 2020.
DOI
10.2991/aebmr.k.200730.042How to use a DOI?
Keywords
competitiveness, management, strategy, management tools, mission, competitive advantage, strategic management tools, digitalization
Abstract

The effective strategic management of the competitiveness of domestic enterprises directly depends on the understanding of the development prospects, mission, and vision of the company’s future by top management and employees. Due to the modern conditions of a rapidly changing business environment, we have to find new ways of competitive advantage management and new strategies to be successful. The development of modern economic science is focused on the creation of universal methods and management tools and techniques that could ensure the competitive development of enterprises. However, the rapidly changing business environment is the reason for the occurrence of barriers, such as the absence of a clearly defined strategy, misunderstanding of tools and methodologies, inability to foresee prospects for developing, inertia caused by excessive bureaucratization of the management system.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
1 August 2020
ISBN
10.2991/aebmr.k.200730.042
ISSN
2352-5428
DOI
10.2991/aebmr.k.200730.042How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I.A. Gunina
AU  - M.I. Samogorodskaya
AU  - Yu.A. Savich
AU  - I.V. Kablashova
AU  - S.I. Voronin
AU  - К.S. Krivyakin
PY  - 2020
DA  - 2020/08/01
TI  - Development of Strategic Management Tools and Techniques of Enterprise Competitiveness in the Context of Digitalization
BT  - Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020)
PB  - Atlantis Press
SP  - 229
EP  - 233
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200730.042
DO  - 10.2991/aebmr.k.200730.042
ID  - Gunina2020
ER  -