Development of Strategic Management Tools and Techniques of Enterprise Competitiveness in the Context of Digitalization
- 10.2991/aebmr.k.200730.042How to use a DOI?
- competitiveness, management, strategy, management tools, mission, competitive advantage, strategic management tools, digitalization
The effective strategic management of the competitiveness of domestic enterprises directly depends on the understanding of the development prospects, mission, and vision of the company’s future by top management and employees. Due to the modern conditions of a rapidly changing business environment, we have to find new ways of competitive advantage management and new strategies to be successful. The development of modern economic science is focused on the creation of universal methods and management tools and techniques that could ensure the competitive development of enterprises. However, the rapidly changing business environment is the reason for the occurrence of barriers, such as the absence of a clearly defined strategy, misunderstanding of tools and methodologies, inability to foresee prospects for developing, inertia caused by excessive bureaucratization of the management system.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - I.A. Gunina AU - M.I. Samogorodskaya AU - Yu.A. Savich AU - I.V. Kablashova AU - S.I. Voronin AU - К.S. Krivyakin PY - 2020 DA - 2020/08/01 TI - Development of Strategic Management Tools and Techniques of Enterprise Competitiveness in the Context of Digitalization BT - Proceedings of the Russian Conference on Digital Economy and Knowledge Management (RuDEcK 2020) PB - Atlantis Press SP - 229 EP - 233 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200730.042 DO - 10.2991/aebmr.k.200730.042 ID - Gunina2020 ER -