Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)

The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application

Authors
Chunyue Zhao
Corresponding Author
Chunyue Zhao
Available Online June 2018.
DOI
https://doi.org/10.2991/saeme-18.2018.103How to use a DOI?
Keywords
New media, enterprise image, teaching reform
Abstract

This paper is oriented by advertising design characteristics under new media application, and focuses on students' training of innovative ability and practice ability, studies how to make the " Enterprise Image " course meet the new requirements of the television, mobile phone and other emerging media on design idea, expression forms, media, and objects, and brings new media communications and applications into teaching, explores how to make full use of design laboratory resources and out-of-school practice base resources, builds course system and teaching system which are centered on the new media application

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-539-9
ISSN
2352-5398
DOI
https://doi.org/10.2991/saeme-18.2018.103How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Chunyue Zhao
PY  - 2018/06
DA  - 2018/06
TI  - The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 548
EP  - 551
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.103
DO  - https://doi.org/10.2991/saeme-18.2018.103
ID  - Zhao2018/06
ER  -