The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application

DOI

10.2991/saeme-18.2018.103How to use a DOI?

Keywords

New media, enterprise image, teaching reform

Abstract

This paper is oriented by advertising design characteristics under new media application, and focuses on students' training of innovative ability and practice ability, studies how to make the " Enterprise Image " course meet the new requirements of the television, mobile phone and other emerging media on design idea, expression forms, media, and objects, and brings new media communications and applications into teaching, explores how to make full use of design laboratory resources and out-of-school practice base resources, builds course system and teaching system which are centered on the new media application

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyue Zhao
PY  - 2018/06
DA  - 2018/06
TI  - The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 548
EP  - 551
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.103
DO  - 10.2991/saeme-18.2018.103
ID  - Zhao2018/06
ER  -