The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application
- 10.2991/saeme-18.2018.103How to use a DOI?
- New media, enterprise image, teaching reform
This paper is oriented by advertising design characteristics under new media application, and focuses on students' training of innovative ability and practice ability, studies how to make the " Enterprise Image " course meet the new requirements of the television, mobile phone and other emerging media on design idea, expression forms, media, and objects, and brings new media communications and applications into teaching, explores how to make full use of design laboratory resources and out-of-school practice base resources, builds course system and teaching system which are centered on the new media application
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chunyue Zhao PY - 2018/06 DA - 2018/06 TI - The Teaching Reform of Course Practice of "Enterprise Image" Based on New Media Application BT - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018) PB - Atlantis Press SP - 548 EP - 551 SN - 2352-5398 UR - https://doi.org/10.2991/saeme-18.2018.103 DO - 10.2991/saeme-18.2018.103 ID - Zhao2018/06 ER -