Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)

Implementation of the Mobile Intellectual Property Clinic Flaghsip Program Towards the Achievement of the Public Satisfaction Index in the Directorate General Of Intellectual Property

Authors
Ardi Tri Harsonni1, *, Eleonora Sofilda1, Dini Hariyanti1
1Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia
*Corresponding author. Email: ardiharsonni@gmail.com
Corresponding Author
Ardi Tri Harsonni
Available Online 19 November 2023.
DOI
10.2991/978-94-6463-292-7_21How to use a DOI?
Keywords
Mobile Intellcetual Property Clinic; public satisfaction; work performance
Abstract

Mobile Intellectual Property Clinic is a program that involves collaboration between the Regional Office of the Ministry of Law and Human Rights and local governments, universities, and other stakeholders. This program aims to enhance public awareness and self-reliance in filing applications for intellectual property rights and to promote the quantity and quality of intellectual property rights applications. This research aims to analyze and examine the determinants of government work programs and the index of public satisfaction, the impact of implementing the flagship policy, the Mobile Intellcetual Property Clinic Program, on the achievement of the index of public satisfaction at the Directorate General of Intellectual Property, and how they can utilize the findings of this study to improve the achievement of work programs and enhance the value of the index of public satisfaction. This research aims to examine the causal relationship between the performance achievement of the Mobile Intellectual Property Clinic implementation and the level of public satisfaction with intellectual property services. The author attempts to address the quality gap or service gap that exists in Directorate General of Intellectual Property by analyzing the level of satisfaction and expectations of the intellectual property service users. Additionally, this study aims to analyze the impact of Directorate General of Intellectual Property’s performance achievements through this flagship program on the satisfaction index of the public receiving services or participating in the Mobile Intellectual Property Clinic program. The research method used is qualitative research with the NVivo analysis tool. From the data processing, there are some matters as an effect of Mobile Intellectual Property Clinic Program. They are Socialization and Education of Intellectual Property, The Improvement of Intellectual Property Aplication, and Public Awareness of Intellectual Propety. The analysis results indicate that the main determinants of the work program and public satisfaction are the goals of socialization and education regarding Intellectual Property itself. The concept of the Mobile Intellectual Property Clinic program is related to providing proactive services to the public across all regions in Indonesia. Theoretically, this implies that socialization and education are key factors in increasing public awareness and the implementation of the work program, particularly in the field of Intellectual Property.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2023
ISBN
978-94-6463-292-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-292-7_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ardi Tri Harsonni
AU  - Eleonora Sofilda
AU  - Dini Hariyanti
PY  - 2023
DA  - 2023/11/19
TI  - Implementation of the Mobile Intellectual Property Clinic Flaghsip Program Towards the Achievement of the Public Satisfaction Index in the Directorate General Of Intellectual Property
BT  - Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
PB  - Atlantis Press
SP  - 333
EP  - 352
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-292-7_21
DO  - 10.2991/978-94-6463-292-7_21
ID  - Harsonni2023
ER  -