Marketing Public Relations Program (MPR) for Creating the Brand Image of PELNI Jakarta Hospital

DOI

10.2991/aebmr.k.210305.029How to use a DOI?

Keywords

Marketing Public Relations, Brand Image, Hospital Program

Abstract

This study aims to determine the Marketing Public Relations program of PELNI Jakarta Hospital for creating the brand image of the hospital. The research approach used was descriptive qualitative. Research data were collected through direct observations and in-depth interviews with the Marketing Public Relations division of PELNI Jakarta Hospital. The results showed that the program carried out by Marketing Public Relations of PELNI Jakarta Hospital for creating the brand image was divided into various activities such as events, social media campaign, evaluation, customer relations, making visits to providers, providing contact information, sponsorship or filling out health talk shows and providing free health checks, promotions, and advertising. All of these programs are carried out continuously by Marketing Public Relations of PELNI Jakarta Hospital to create a brand image.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tri Puspito Sari
AU  - Muhamad Aras
PY  - 2021
DA  - 2021/03/08
TI  - Marketing Public Relations Program (MPR) for Creating the Brand Image of PELNI Jakarta Hospital
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 157
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.029
DO  - 10.2991/aebmr.k.210305.029
ID  - Sari2021
ER  -