Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)

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The Socialization Mechanism of Teach for Indonesia (TFI) as an Effort to Establish the Brand Awareness Organization

Authors
Wenny Carnika, La Mani, Virienia Puspita
Corresponding Author
Wenny Carnika
Available Online 8 March 2021.
DOI
10.2991/aebmr.k.210305.030How to use a DOI?
Keywords
Socialization, Organization, Brand Awareness
Abstract

Teach for Indonesia (TFI) is a work unit from Bina Nusantara University which is engaged in social sector, as a form of corporate social responsibility with a sustainable program. This study aims to determine the socialization mechanism of the Teach for Indonesia (TFI) team in the effort to establish brand awareness, as well as the obstacles and solutions faced in carrying out the socialization activities. The research method used is descriptive qualitative method by conducting interviews with TFI internal teams. The data analysis in this study is using coding concept. The results achieved in this study indicate that the mechanism of socialization in the effort to establish brand awareness is carried out by means of ongoing community assistance, publications, events, lobbying and making attributes that describe TFI identity. The socialization carried out by TFI as an effort to form brand awareness through publicity focuses on the use of social media and TFI’s commitment in running its programs and conducting community development through the pillars of education, health, environment and improving the quality of life.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
8 March 2021
ISBN
10.2991/aebmr.k.210305.030
ISSN
2352-5428
DOI
10.2991/aebmr.k.210305.030How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Wenny Carnika
AU  - La Mani
AU  - Virienia Puspita
PY  - 2021
DA  - 2021/03/08
TI  - The Socialization Mechanism of Teach for Indonesia (TFI) as an Effort to Establish the Brand Awareness Organization
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 162
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.030
DO  - 10.2991/aebmr.k.210305.030
ID  - Carnika2021
ER  -