Influence of Perceived Value and Perceived Risk to Trust and the Implications on Buying Intention
- 10.2991/aebmr.k.200520.070How to use a DOI?
- perceived value, perceived risk, trust, buying intention
The bread the of internet use up on smartphones has resulted in buying and selling activities on the internet, which can even be done only with a smartphone. However, the rise of food purchases online is certainly not apart from the perceived benefits and the customer worries about the risk that will be faced. Trust becomes an important factor in the intention of buying food. Trust is expected to be higher when the perceived value is a higher and low perceived risk. This study aims to uncover the influence of perceived value and perceived risk to the trust and how the implications for buying intention. Using path analysis it is revealed that trust is the relationship between perceived value and buying intention, perceived value cannot be in the way of buying intention.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Aslamia Rosa AU - Achmad Widad AU - Iisnawati PY - 2020 DA - 2020/05/23 TI - Influence of Perceived Value and Perceived Risk to Trust and the Implications on Buying Intention BT - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019) PB - Atlantis Press SP - 423 EP - 427 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200520.070 DO - 10.2991/aebmr.k.200520.070 ID - Rosa2020 ER -