Consumer Decision on Online Food Delivery
Iisnawati, Aslamia Rosa, Dessy Yunita
Available Online 23 May 2020.
- 10.2991/aebmr.k.200520.069How to use a DOI?
- food delivery, consumer decision, segmentation, online
The research conducted due to the existence of consumer ‘s alternative choices to deliver food both through online delivery services provided by the company it self or provided by online transportation such us GoJek and Grab. This research aims to determine consumer behavior on using online food delivery in order to design effective marketing strategy. The research conducted by distributing questionnaires to 200 respondents who use online applications of food delivery service from GoJek, Grab, McDonald, KFC and Pizza Hut. This research used cross tabulation using SPSS. This research result describes the consumer preference on their choice of online food delivery, terms of payment and transaction based on their gender and age.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Iisnawati AU - Aslamia Rosa AU - Dessy Yunita PY - 2020 DA - 2020/05/23 TI - Consumer Decision on Online Food Delivery BT - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019) PB - Atlantis Press SP - 418 EP - 422 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200520.069 DO - 10.2991/aebmr.k.200520.069 ID - 2020 ER -