The Effect of Gamification on User Satisfaction on Online Travel Agent

DOI

10.2991/aebmr.k.200520.060How to use a DOI?

Keywords

gamification, traveling, online business, satisfaction

Abstract

Technology-based companies use many strategies such as gamification in online travel business companies that play a role in increasing tourism. Gamification is a strategy to attract consumers in the form of rewards, points, levels, reviews (story). Gamification is applied in online shops, salons, and several other types of companies. This gamification marketing technique also acts as survey data for companies and related businesses that collaborate. This study aims to determine the effect of gamification on user satisfaction. The result is the effect of gamification on user satisfaction. Stories (reviews) do not affect user satisfaction.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yulia Hamdaini Putri
AU  - Suhartini Karim
PY  - 2020
DA  - 2020/05/23
TI  - The Effect of Gamification on User Satisfaction on Online Travel Agent
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 361
EP  - 366
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.060
DO  - 10.2991/aebmr.k.200520.060
ID  - Putri2020
ER  -