The Effect of Gamification on User Satisfaction on Online Travel Agent
- 10.2991/aebmr.k.200520.060How to use a DOI?
- gamification, traveling, online business, satisfaction
Technology-based companies use many strategies such as gamification in online travel business companies that play a role in increasing tourism. Gamification is a strategy to attract consumers in the form of rewards, points, levels, reviews (story). Gamification is applied in online shops, salons, and several other types of companies. This gamification marketing technique also acts as survey data for companies and related businesses that collaborate. This study aims to determine the effect of gamification on user satisfaction. The result is the effect of gamification on user satisfaction. Stories (reviews) do not affect user satisfaction.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yulia Hamdaini Putri AU - Suhartini Karim PY - 2020 DA - 2020/05/23 TI - The Effect of Gamification on User Satisfaction on Online Travel Agent BT - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019) PB - Atlantis Press SP - 361 EP - 366 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200520.060 DO - 10.2991/aebmr.k.200520.060 ID - Putri2020 ER -