Proceedings of the Eighth Southeast Asia Design Research (SEA-DR) & the Second Science, Technology, Education, Arts, Culture, and Humanity (STEACH) International Conference (SEADR-STEACH 2021)

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How Does Social Science Education Drive Marketing Mindset to Shape Entrepreneurial Interest?

Authors
Harti Harti1, *, Nasution Nasution1, Nugroho H. Purnomo1, Andre D. Witjaksono1, Norida C. Sakti1, Ramlee b. Ismail2, Mohd A. b. M. Noor2
1Universitas Negeri Surabaya, Indonesia
2Universiti Pendidikan Sultan Idris, Malaysia
*Corresponding author. Email: harti@unesa.ac.id
Corresponding Author
Harti Harti
Available Online 4 January 2022.
DOI
10.2991/assehr.k.211229.037How to use a DOI?
Keywords
Social science education; Marketing mindset; External environments; Entrepreneurial interest; Conceptual paper
Abstract

The study of entrepreneurial interest and marketing mindset were limited to entrepreneurial education and has not taken into account a broader scientific family, specifically the social sciences. Previous studies also omitted to mention the influence of external environments on the social science education curriculum and one’s way of thinking and mindset. In examining entrepreneurial interest, studies have mainly focused on the determinants of entrepreneurial intention with less focus on the cognitive, conative and affective aspects in practicing entrepreneurship. This paper aims to address conceptually, how social science education drives the marketing mindset to shape entrepreneurial interest. This paper laid down a discussion of the previous literature and provided a major argument on social science education, marketing mindset, and entrepreneurial interest. The method of the study is a qualitative literature review. Finally, this paper argues that the external environments influence the social science education and marketing mindset; and marketing mindset mediated the influence of social science education on entrepreneurial interest. This study contributes to the existing literature on the conceptualization of social science education influence on the marketing mindset and then on entrepreneurial interest by engaging the external factors, which is missing in the prior studies. However, empirical studies are needed to examine this argument.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Eighth Southeast Asia Design Research (SEA-DR) & the Second Science, Technology, Education, Arts, Culture, and Humanity (STEACH) International Conference (SEADR-STEACH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 January 2022
ISBN
10.2991/assehr.k.211229.037
ISSN
2352-5398
DOI
10.2991/assehr.k.211229.037How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Harti Harti
AU  - Nasution Nasution
AU  - Nugroho H. Purnomo
AU  - Andre D. Witjaksono
AU  - Norida C. Sakti
AU  - Ramlee b. Ismail
AU  - Mohd A. b. M. Noor
PY  - 2022
DA  - 2022/01/04
TI  - How Does Social Science Education Drive Marketing Mindset to Shape Entrepreneurial Interest?
BT  - Proceedings of the Eighth Southeast Asia Design Research (SEA-DR) & the Second Science, Technology, Education, Arts, Culture, and Humanity (STEACH) International Conference (SEADR-STEACH 2021)
PB  - Atlantis Press
SP  - 237
EP  - 244
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211229.037
DO  - 10.2991/assehr.k.211229.037
ID  - Harti2022
ER  -