How Does Social Science Education Drive Marketing Mindset to Shape Entrepreneurial Interest?
- 10.2991/assehr.k.211229.037How to use a DOI?
- Social science education; Marketing mindset; External environments; Entrepreneurial interest; Conceptual paper
The study of entrepreneurial interest and marketing mindset were limited to entrepreneurial education and has not taken into account a broader scientific family, specifically the social sciences. Previous studies also omitted to mention the influence of external environments on the social science education curriculum and one’s way of thinking and mindset. In examining entrepreneurial interest, studies have mainly focused on the determinants of entrepreneurial intention with less focus on the cognitive, conative and affective aspects in practicing entrepreneurship. This paper aims to address conceptually, how social science education drives the marketing mindset to shape entrepreneurial interest. This paper laid down a discussion of the previous literature and provided a major argument on social science education, marketing mindset, and entrepreneurial interest. The method of the study is a qualitative literature review. Finally, this paper argues that the external environments influence the social science education and marketing mindset; and marketing mindset mediated the influence of social science education on entrepreneurial interest. This study contributes to the existing literature on the conceptualization of social science education influence on the marketing mindset and then on entrepreneurial interest by engaging the external factors, which is missing in the prior studies. However, empirical studies are needed to examine this argument.
- © 2022 The Authors. Published by Atlantis Press SARL.
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Cite this article
TY - CONF AU - Harti Harti AU - Nasution Nasution AU - Nugroho H. Purnomo AU - Andre D. Witjaksono AU - Norida C. Sakti AU - Ramlee b. Ismail AU - Mohd A. b. M. Noor PY - 2022 DA - 2022/01/04 TI - How Does Social Science Education Drive Marketing Mindset to Shape Entrepreneurial Interest? BT - Proceedings of the Eighth Southeast Asia Design Research (SEA-DR) & the Second Science, Technology, Education, Arts, Culture, and Humanity (STEACH) International Conference (SEADR-STEACH 2021) PB - Atlantis Press SP - 237 EP - 244 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211229.037 DO - 10.2991/assehr.k.211229.037 ID - Harti2022 ER -