Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)

Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework

Authors
Junping Yang, Kuangjian Wu
Corresponding Author
Junping Yang
Available Online December 2016.
DOI
https://doi.org/10.2991/seiem-16.2016.1How to use a DOI?
Keywords
Entrepreneurial motivations, Risk perception, Self-efficacy, Risk decision making
Abstract
From a purely theoretical standpoint, the paper aims to see if there is a relationship between entrepreneurial motivations and risk decision making and at the same time explore the role of cognitive traits, including risk perception and self-efficacy, in the relationship. Based on established theories and extensive researches on existing literatures, it can be deduced that: firstly, entrepreneurial motivation can influence risk decision making. Entrepreneurs who are necessity-driven are more inclined to avoid risk while those who are driven by growth and challenge are more inclined to seek risk. Secondly, risk perception can act as a mediator between entrepreneurial motivations and the risk decision making process. Finally, entrepreneurial self-efficacy has a potential moderator effect between entrepreneurial motivations and risk perception as well as between entrepreneurial motivations and risk decision making. The analysis presented by the paper provides a fresh and meaningful look into the risk decision making process and they could be a sound source for further empirical studies.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Junping Yang
AU  - Kuangjian Wu
PY  - 2016/12
DA  - 2016/12
TI  - Entrepreneurial Motivations and Risk Decision Making: A Theoretical Framework
BT  - Proceedings of the 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-16.2016.1
DO  - https://doi.org/10.2991/seiem-16.2016.1
ID  - Yang2016/12
ER  -