Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)

Social Media Monitoring Twitter: Mobile Brand Awareness Using the Selection Sort

Authors
Ali IBRAHIM, YUSMANIARTI, Zikri NURZANI, Alif GINA, Indah Irawati PARDEDE, Novia RISKY, Atik HUSNIA
Corresponding Author
YUSMANIARTI
Available Online 6 May 2020.
DOI
10.2991/aisr.k.200424.059How to use a DOI?
Keywords
monitoring, social media, selection sort algorithm
Abstract

Social media platforms not only a tool to share content and opinions, they represent a company can create business opportunities and value-added business. In fact, today people move all the real life they are present in social media. Social media or social networking sites involved in our daily lives opens the possibility to discover new information, share ideas and interact with each other. With the growing popularity of networking sites such as Twitter. Hence also the increasing competition in the business, the parties co-brand marketing competition wary public vote in a virtual space like in twitter, awareness this is becoming one of the weapons business intelligence to the mobile phone brand in finding customers and maintain customer loyalty by using the select sorting method is expected to help in achieving the goal. Of the 54 respondents 92.6% have a twitter social media, which means that many of the respondents who use social media twitter in 2019 and 31.5% of respondents opened twitter 5 to 6 hours per day and 74.1% of its’ve seen mobile brand ad on social media twitter and 85.2% of respondents believe that it can look for many customers and maintain customer loyalty by using social media as brand awareness Twitter., This is the insight to help businesses track the phone to a significant advantage for mobile business to improve service quality.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
Series
Advances in Intelligent Systems Research
Publication Date
6 May 2020
ISBN
10.2991/aisr.k.200424.059
ISSN
1951-6851
DOI
10.2991/aisr.k.200424.059How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ali IBRAHIM
AU  - YUSMANIARTI
AU  - Zikri NURZANI
AU  - Alif GINA
AU  - Indah Irawati PARDEDE
AU  - Novia RISKY
AU  - Atik HUSNIA
PY  - 2020
DA  - 2020/05/06
TI  - Social Media Monitoring Twitter: Mobile Brand Awareness Using the Selection Sort
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 386
EP  - 392
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.059
DO  - 10.2991/aisr.k.200424.059
ID  - IBRAHIM2020
ER  -