Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)

Implementation of Quick Response to Customer Relationship Management System Based on Mobile Application

Authors
Ali Ibrahim, Akbar Alzaini, Akbar Wiranata, A.J Hanum Sabrina, Ikamartha Dwazar, Reza Rio Saputra
Corresponding Author
Ali Ibrahim
Available Online 6 May 2020.
DOI
10.2991/aisr.k.200424.058How to use a DOI?
Keywords
CRM, QR code, android
Abstract

Service improvement is crucial in companies, organizations or business that implement CRM which will increase the number of customers/visitors and form loyalty to the company. In restaurant context, many only focus on the food taste to convince customers to return to the restaurants, but pay a little attention to the overall service aspects. 78% of the respondents we sampled experienced problems when ordering food. After the survey of the use of QR code at Kedai Keji, it was found that 88.2% of respondents agreed that food ordering was more effective. 83.8 respondents stated that this application could minimize errors, and 91.2% of them mentioned that they felt comfortable for the service when using this application.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
Series
Advances in Intelligent Systems Research
Publication Date
6 May 2020
ISBN
10.2991/aisr.k.200424.058
ISSN
1951-6851
DOI
10.2991/aisr.k.200424.058How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ali Ibrahim
AU  - Akbar Alzaini
AU  - Akbar Wiranata
AU  - A.J Hanum Sabrina
AU  - Ikamartha Dwazar
AU  - Reza Rio Saputra
PY  - 2020
DA  - 2020/05/06
TI  - Implementation of Quick Response to Customer Relationship Management System Based on Mobile Application
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 382
EP  - 385
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.058
DO  - 10.2991/aisr.k.200424.058
ID  - Ibrahim2020
ER  -