Implementation of Quick Response to Customer Relationship Management System Based on Mobile Application

DOI

10.2991/aisr.k.200424.058How to use a DOI?

Keywords

CRM, QR code, android

Abstract

Service improvement is crucial in companies, organizations or business that implement CRM which will increase the number of customers/visitors and form loyalty to the company. In restaurant context, many only focus on the food taste to convince customers to return to the restaurants, but pay a little attention to the overall service aspects. 78% of the respondents we sampled experienced problems when ordering food. After the survey of the use of QR code at Kedai Keji, it was found that 88.2% of respondents agreed that food ordering was more effective. 83.8 respondents stated that this application could minimize errors, and 91.2% of them mentioned that they felt comfortable for the service when using this application.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ali Ibrahim
AU  - Akbar Alzaini
AU  - Akbar Wiranata
AU  - A.J Hanum Sabrina
AU  - Ikamartha Dwazar
AU  - Reza Rio Saputra
PY  - 2020
DA  - 2020/05/06
TI  - Implementation of Quick Response to Customer Relationship Management System Based on Mobile Application
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 382
EP  - 385
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.058
DO  - 10.2991/aisr.k.200424.058
ID  - Ibrahim2020
ER  -