Research on Enterprise Marketing Strategy Based on Product Life Cycle Theory

DOI

10.2991/snce-18.2018.138How to use a DOI?

Keywords

Product; Product life cycle; Marketing; Marketing strategy

Abstract

Nowadays, with the improvement of consumer's consumption level, the consumption demand and level are also improving. Satisfying the market consumption demand, attracting the target consumers, grabbing the market share and winning the biggest profit are the focus of business management. The application of product life cycle theory is of great significance for the enterprise to carry out marketing activities. On the basis of the analysis of the theory of product life cycle and the positive significance, this paper puts forward the corresponding marketing strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jian Xu
PY  - 2018/05
DA  - 2018/05
TI  - Research on Enterprise Marketing Strategy Based on Product Life Cycle Theory
BT  - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018)
PB  - Atlantis Press
SP  - 679
EP  - 682
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-18.2018.138
DO  - 10.2991/snce-18.2018.138
ID  - Xu2018/05
ER  -