A Research on the Marketing Strategy of Artificial Intelligent Robot: Based on the Perspective of Customer Delivered Value Theory

DOI

10.2991/snce-18.2018.173How to use a DOI?

Keywords

Artificial intelligent robot; Customer delivered value; Total customer cost; Total customer value

Abstract

Since Philip Kotler's theory of customer delivered value has been put forward, it has been paid much attention by scholars and business scope. With the rapid development of artificial intelligent technology and the immature market, drawing on the content of the theory of customer delivered value in marketing is of great strategic significance to discuss the marketing strategy of artificial intelligent robot. The theoretical content of customer transfer value is expounded correctly at first in this paper. Then, from the perspective of customer delivered value theory, the market condition, total customer value, total customer cost and the influence of customer delivered value theory on the purchase decision of artificial intelligent is analyzed. It puts forward some rationalized marketing strategies finally to improve the total customer value and reduce the total customer cost, which has a certain reference significance for the marketing of artificial intelligent robot products.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shujing Gao
PY  - 2018/05
DA  - 2018/05
TI  - A Research on the Marketing Strategy of Artificial Intelligent Robot: Based on the Perspective of Customer Delivered Value Theory
BT  - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018)
PB  - Atlantis Press
SP  - 847
EP  - 850
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-18.2018.173
DO  - 10.2991/snce-18.2018.173
ID  - Gao2018/05
ER  -