The Development of Village Entrepreneurship Through Digital Marketing Communication
- 10.2991/assehr.k.200225.029How to use a DOI?
- entrepreneurship, marketing communication, digital marketing
Entrepreneurship has become the most promising field nowadays and it will run well if accompanied by an understanding of the importance of communication. The current rapid development of communication has had a positive impact on society in conducting the communication process, one of which is the use of digital media as a means of marketing communication of entrepreneurial products. This research aims to improve communication skills and the ability to use social media in marketing products produced by the Nagrog Village PKK (Family Empowerment and Welfare) group. The methodology applied is the mixed methods by combining qualitative and quantitative approaches. The subject of this research is Nagrog Village PKK group, and the object is Nagrog Village in Cicalengka, Bandung Regency. The research results showed that business actors/entrepreneurs can improve their communication skills if they have confidence and positive attitudes. Marketing the products more broadly by utilizing digital technology requires technical skills and the ability to design communication messages or appropriate content so that it can attract the attention of consumers and other parties related to the business.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wulan Tri Gartanti AU - Ike Junita Triwardhani AU - Raditya Pratama Putra PY - 2020 DA - 2020/03/03 TI - The Development of Village Entrepreneurship Through Digital Marketing Communication BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 141 EP - 146 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.029 DO - 10.2991/assehr.k.200225.029 ID - Gartanti2020 ER -