Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

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The Development of Village Entrepreneurship Through Digital Marketing Communication

Authors
Wulan Tri Gartanti, Ike Junita Triwardhani, Raditya Pratama Putra
Corresponding Author
Wulan Tri Gartanti
Available Online 3 March 2020.
DOI
10.2991/assehr.k.200225.029How to use a DOI?
Keywords
entrepreneurship, marketing communication, digital marketing
Abstract

Entrepreneurship has become the most promising field nowadays and it will run well if accompanied by an understanding of the importance of communication. The current rapid development of communication has had a positive impact on society in conducting the communication process, one of which is the use of digital media as a means of marketing communication of entrepreneurial products. This research aims to improve communication skills and the ability to use social media in marketing products produced by the Nagrog Village PKK (Family Empowerment and Welfare) group. The methodology applied is the mixed methods by combining qualitative and quantitative approaches. The subject of this research is Nagrog Village PKK group, and the object is Nagrog Village in Cicalengka, Bandung Regency. The research results showed that business actors/entrepreneurs can improve their communication skills if they have confidence and positive attitudes. Marketing the products more broadly by utilizing digital technology requires technical skills and the ability to design communication messages or appropriate content so that it can attract the attention of consumers and other parties related to the business.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 March 2020
ISBN
10.2991/assehr.k.200225.029
ISSN
2352-5398
DOI
10.2991/assehr.k.200225.029How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Wulan Tri Gartanti
AU  - Ike Junita Triwardhani
AU  - Raditya Pratama Putra
PY  - 2020
DA  - 2020/03/03
TI  - The Development of Village Entrepreneurship Through Digital Marketing Communication
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 141
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.029
DO  - 10.2991/assehr.k.200225.029
ID  - Gartanti2020
ER  -