Creative Publicity in Health Promotion for Urban Communities

DOI

10.2991/assehr.k.200225.119How to use a DOI?

Keywords

health promotion, publicity, health literacy

Abstract

Health literacy of urban communities in Indonesia is generally still relatively low. Stunting problems, high maternal mortality rates, tuberculosis, non-communicable diseases, and complete basic immunization coverage, are strategic issues that are a priority for health development, because they are considered still dangerous. The five health problems in the community occurred due to the low health literacy. Social awareness, understanding, and prevention of health problems, can be done by promoting health and counseling and empowering public health. Especially for urban communities in developing countries including Indonesia, health promotion and education can be done through creative publicity. The research method for elaborating and assessing problems is a case study method for discovering the creativity and strategy of publicity utilization by hospitals on public health literacy. Creative utilization of various types of communication media and creative content packaging is needed in health publicity. Publicity as a part of health promotion, is one of the performance of all hospitals in West Java, and is part of the performance of the Office of Health in Indonesia. The results shows that the publicity has a significant effect in building the health literacy of urban communities, but not for people on the coast and mountains. The media used for publicity is not optimal, and the content is not yet creative. Coverage and publicity collaboration with the media is also still not a priority program of the hospital. The strategic model for the creative use of publicity was found as a result of research and recommendations for communication media users in health sector.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ani Yuningsih
AU  - Maman Suherman
PY  - 2020
DA  - 2020/03/03
TI  - Creative Publicity in Health Promotion for Urban Communities
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 548
EP  - 552
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.119
DO  - 10.2991/assehr.k.200225.119
ID  - Yuningsih2020
ER  -