Online Entrepreneurship Training for Retired Employees
- DOI
- 10.2991/assehr.k.200225.126How to use a DOI?
- Keywords
- training, mentoring, import, marketing online
- Abstract
This PKM program by conducting community service, which is conducting training on the importation of Chinese goods and marketing them online to retirees and prospective retirees with Entrepreneurship Training and Assistance in Importing Chinese Goods and Online-Based Marketing to Unisba Pensioners and Prospective Retirees. The strategic target audience involved in this service are retirees and prospective retirees within the Bandung Islamic University. Furthermore, it is expected that participants who have taken part in direct training and practice on importing goods from China and marketing training are expected to be able to provide knowledge to obtain additional income for them. Based on the results of the activities, it can be concluded from the PKM activities, namely: 1. The material of the PKM submitted was assessed by the target audience ie the retirees and prospective Unisba retirees following their interests, namely to fill their daily activities and increase their income. 2. Understanding the target audience regarding the ability to import goods and market them online is still relatively low because most have never received such training. 3. PKM activities with this training have a positive impact (benefit) on the target audience, i.e. they have been able to import Chinese goods and put them online by using Facebook add.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Diamonalisa Sofianty AU - Rini Lestari AU - Edi Sukarmanto AU - Yuni Rosdiana PY - 2020 DA - 2020/03/03 TI - Online Entrepreneurship Training for Retired Employees BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 580 EP - 584 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.126 DO - 10.2991/assehr.k.200225.126 ID - Sofianty2020 ER -