Online Entrepreneurship Training for Retired Employees

DOI

10.2991/assehr.k.200225.126How to use a DOI?

Keywords

training, mentoring, import, marketing online

Abstract

This PKM program by conducting community service, which is conducting training on the importation of Chinese goods and marketing them online to retirees and prospective retirees with Entrepreneurship Training and Assistance in Importing Chinese Goods and Online-Based Marketing to Unisba Pensioners and Prospective Retirees. The strategic target audience involved in this service are retirees and prospective retirees within the Bandung Islamic University. Furthermore, it is expected that participants who have taken part in direct training and practice on importing goods from China and marketing training are expected to be able to provide knowledge to obtain additional income for them. Based on the results of the activities, it can be concluded from the PKM activities, namely: 1. The material of the PKM submitted was assessed by the target audience ie the retirees and prospective Unisba retirees following their interests, namely to fill their daily activities and increase their income. 2. Understanding the target audience regarding the ability to import goods and market them online is still relatively low because most have never received such training. 3. PKM activities with this training have a positive impact (benefit) on the target audience, i.e. they have been able to import Chinese goods and put them online by using Facebook add.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Diamonalisa Sofianty
AU  - Rini Lestari
AU  - Edi Sukarmanto
AU  - Yuni Rosdiana
PY  - 2020
DA  - 2020/03/03
TI  - Online Entrepreneurship Training for Retired Employees
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 580
EP  - 584
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.126
DO  - 10.2991/assehr.k.200225.126
ID  - Sofianty2020
ER  -