Social Network Typology of Doing Transactions in Minangkabau Traditional Market
- 10.2991/assehr.k.200225.035How to use a DOI?
- social network, transaction, traditional market
Traditional markets is not only a place for doing transactions among traders and buyers but also as a social institution that maintains the social structure of the society. Transactions conducted in traditional markets are influenced by emotional connections and social networks. The purpose of this research is to analyse the social networks typology of doing transactions in Minangkabau traditional market. This research was conducted in Agam and Tanah Datar Regencies. Data collection techniques were conducted by observation, in-depth interviews and FGD. The social networks formed are realized through trust and are maintained by the norms that exist in the society. The typologies of social networks encountered include: 1) micro social networks between traders and farmers, a bond formed because of trust, 2) meso social network, is collecting traders and sending traders, where economic actions are socially synchronized and 3) macro social networks that are built by more than two groups namely traders and agents or the destination are.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Marleni Marleni AU - Rinel Fitlayeni AU - Ikhsan Muharma Putra PY - 2020 DA - 2020/03/03 TI - Social Network Typology of Doing Transactions in Minangkabau Traditional Market BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 172 EP - 177 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.035 DO - 10.2991/assehr.k.200225.035 ID - Marleni2020 ER -