Impact of Social Media Influencers on Public Policy and Political Discourse
- 10.2991/assehr.k.211218.015How to use a DOI?
- social networks; public opinion; opinion leader; social media influencers; phenomenon of leadership; political discourse; public policy
The paper focuses on the study of the impact of social media influencers on social networks on the formation of the political agenda. The main problems and tendencies of using the potential of social networks for the formation of public opinion are identified. It is emphasized that an active public and civic position creates favorable conditions for the formation of leadership qualities of modern thought influencers, skills of effective interaction with a polarized audience. It is emphasized that the virtual space creates opportunities for publicizing one’s position, agreeing and uniting around common opinions, increases opportunities for involving people in various activities and events, participating in discussions on topical social issues. Attention is drawn to the fact that, in the conditions of active development and dissemination of social networks, the role of traditional mass media is decreasing, which has led to the emergence of hybrid media systems. The perception of messages of social media influencers of social networks is analyzed. It is emphasized that with the expansion of the audience of social media users, social media influencers have more opportunities to introduce, strengthen and support topics that dominate political discourse, thus influencing the citizens’ actions, political discourse of politicians and public, political decision-making.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Iuliia Shmalenko AU - Natalia Yeftieni AU - Inna Semenets-Orlova PY - 2021 DA - 2021/12/18 TI - Impact of Social Media Influencers on Public Policy and Political Discourse BT - Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021) PB - Atlantis Press SP - 88 EP - 93 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211218.015 DO - 10.2991/assehr.k.211218.015 ID - Shmalenko2021 ER -