Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021)

Impact of Social Media Influencers on Public Policy and Political Discourse

Authors
Iuliia Shmalenko1, *, ORCID, Natalia Yeftieni2, ORCID, Inna Semenets-Orlova3, ORCID
1National University «Odesa Law Academy», Odesa, Ukraine
2National University «Odesa Maritime Academy», Odesa, Ukraine
3A.S. Makarenko Sumy State Pedagogical University, Sumy, Ukraine
Corresponding Author
Iuliia Shmalenko
Available Online 18 December 2021.
DOI
10.2991/assehr.k.211218.015How to use a DOI?
Keywords
social networks; public opinion; opinion leader; social media influencers; phenomenon of leadership; political discourse; public policy
Abstract

The paper focuses on the study of the impact of social media influencers on social networks on the formation of the political agenda. The main problems and tendencies of using the potential of social networks for the formation of public opinion are identified. It is emphasized that an active public and civic position creates favorable conditions for the formation of leadership qualities of modern thought influencers, skills of effective interaction with a polarized audience. It is emphasized that the virtual space creates opportunities for publicizing one’s position, agreeing and uniting around common opinions, increases opportunities for involving people in various activities and events, participating in discussions on topical social issues. Attention is drawn to the fact that, in the conditions of active development and dissemination of social networks, the role of traditional mass media is decreasing, which has led to the emergence of hybrid media systems. The perception of messages of social media influencers of social networks is analyzed. It is emphasized that with the expansion of the audience of social media users, social media influencers have more opportunities to introduce, strengthen and support topics that dominate political discourse, thus influencing the citizens’ actions, political discourse of politicians and public, political decision-making.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 December 2021
ISBN
978946239-489-6
ISSN
2352-5398
DOI
10.2991/assehr.k.211218.015How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Iuliia Shmalenko
AU  - Natalia Yeftieni
AU  - Inna Semenets-Orlova
PY  - 2021
DA  - 2021/12/18
TI  - Impact of Social Media Influencers on Public Policy and Political Discourse
BT  - Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021)
PB  - Atlantis Press
SP  - 88
EP  - 93
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211218.015
DO  - 10.2991/assehr.k.211218.015
ID  - Shmalenko2021
ER  -