Adaptation of the RepTrak Model to Measure the Reputation of Higher Education Institutions
- DOI
- 10.2991/assehr.k.211218.006How to use a DOI?
- Keywords
- reputation; academic reputation; models of reputation measurement; trust index; reputation factors; emotional-rational structure
- Abstract
Increasingly, the main criterion for the classification and grading of higher education institutions is reputation, that in contrast to other criteria – the number of citations, the percentage of employed graduates, lecturing staff and international cooperation – is understudied. In Ukraine, there is no information on such studies for higher education institutions in open access. Therefore, this research project aims to clarify the features of data and other possible models and the possibilities of their adaptation, modification and use to measure academic reputation. Based on the executed comparative theoretical analysis, one reputation model, the RepTrak, was selected for further adaptation and testing, due to its more extensive structure that measures the emotional and rational components of reputation. The model authored by Charles Fombrun and Enrique Carreras has been chosen since it is widely used to study organizations of various kinds, including educational ones. The use of adapted tools was carried out by conducting online surveys of various groups related to the higher education institutions: students, enrollees, employers. The obtained sociological information is aimed at confirming its validity and reliability through analysis in the program R. In addition to adapting the reputation model, an attempt was made to theoretically modify existing models to more sociological ones. The limitations of this research project include studying of a limited number of reputation models and choosing only one of them, although adaption and comparison of several models in the future is possible that will allow to illustrate the advantages and disadvantages of measuring corporate reputation more accurately and comprehensively.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yaroslava Bratus AU - Mykola Sydorov PY - 2021 DA - 2021/12/18 TI - Adaptation of the RepTrak Model to Measure the Reputation of Higher Education Institutions BT - Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021) PB - Atlantis Press SP - 32 EP - 38 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211218.006 DO - 10.2991/assehr.k.211218.006 ID - Bratus2021 ER -