Research on Multi-user Growth Strategy of Pinduoduo Based on AARRR Model

DOI

10.2991/assehr.k.211215.049How to use a DOI?

Keywords

Pinduoduo; Social e-commerce; User growth; AARRR model

Abstract

Based on the rapid development of Internet technology, e-commerce platforms have risen rapidly. As a latecomer in the e-commerce industry, Pinduoduo has achieved explosive growth of users in a short period of time by virtue of the innovative business model of “social + e-commerce”. And quickly achieve a platform breakthrough in the fiercely competitive e-commerce industry. At this stage, the e-commerce market has basically matured, and user growth is slowing down. How to recognize the current situation and formulate appropriate strategies to achieve further user stability and growth is an urgent problem for major e-commerce platforms.

In this context, based on the AARRR user conversion funnel model, this article takes Pinduoduo as the research object, discusses its user growth strategies at various stages, and proposes targeted improvement suggestions on this basis, with a view to contributing to Pinduoduo’s sustainable development. Provide support and guarantee, and provide reference and reference for other current e-commerce platforms and even Internet companies to achieve further user growth.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Lin Zhang
PY  - 2021
DA  - 2021/12/15
TI  - Research on Multi-user Growth Strategy of Pinduoduo Based on AARRR Model
BT  - Proceedings of the 7th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2021)
PB  - Atlantis Press
SP  - 271
EP  - 276
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211215.049
DO  - 10.2991/assehr.k.211215.049
ID  - Zhang2021
ER  -