Exploring the Willingness of Video Apps Users Participating in Ads Monitoring

DOI

10.2991/assehr.k.220401.046How to use a DOI?

Keywords

Ads Verification; Ads Monitoring; Video Apps Users; Willingness

Abstract

In China, companies that provide ads monitoring services often hire professionals to verify the actual effect of ads. However, hiring professionals can be costly, so ad verification companies develop ideas that engage video app users to help with the ad verification process. Addressing on a survey taken by 500 people about their willingness to participate in ad monitoring activities and their habit of using video apps, the application of this new method will be discussed in detail.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ruining Hu
PY  - 2022
DA  - 2022/04/08
TI  - Exploring the Willingness of Video Apps Users Participating in Ads Monitoring
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 226
EP  - 229
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.046
DO  - 10.2991/assehr.k.220401.046
ID  - Hu2022
ER  -