Research on Challenges and Transformation Strategies of Chinese news TV Program Hosts
- DOI
- 10.2991/assehr.k.220401.086How to use a DOI?
- Keywords
- News; TV program; Hosts
- Abstract
With the rise of new media, great changes have taken place in China’s media environment, especially for TV stations, which were regarded as strong media in the traditional media, are facing great pressure of transformation. In this context, the transformation of Chinese TV news program hosts has become a natural move. This paper will take the Chinese TV news show host human stance, and turned to specific how to be the host personalization, and how traditional media platform through incentives to stimulate innovation potential of the host, how the host and TV news program integration development, thus promoting the comprehensive rating of TV news programs. In this article, through the interview research method, respectively, the two have a certain working experience in TV news programs of TV host department leadership and new presenter, are modelled in the present work, not clear and the positioning of the personalized programs preparing low participation problem, put forward to develop personalized assessment standards, To refine the incentive mechanism and promotion channels to try to bind the sense of honor and responsibility between the news program and the host, and summed up the TV news platform and the host’s own two-way transformation and promotion strategy, and strive to provide effective help and support for the future development of Chinese TV news program host.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Yue Lian PY - 2022 DA - 2022/04/08 TI - Research on Challenges and Transformation Strategies of Chinese news TV Program Hosts BT - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022) PB - Atlantis Press SP - 461 EP - 465 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220401.086 DO - 10.2991/assehr.k.220401.086 ID - Lian2022 ER -