Defining Consumers’ Interest and Future of Nft Fashion

Duhan Wang; Qianmingyan Ren; Xinyu Li; Yiman Qi; Qi Zhou

doi:10.2991/assehr.k.220401.111

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Defining Consumers’ Interest and Future of Nft Fashion

Authors

Duhan Wang¹^{, *}, Qianmingyan Ren², Xinyu Li³, Yiman Qi⁴, Qi Zhou⁵

¹Chongqing BI Academy, Chongqing, 400000, China,mort.wang@biacademy.cn

²Business School, Durham University, Durham, DH1 3LB, UK

³Oregon State University, Corvallis, 97330, US

⁴College of Arts and Sciences, New York University, New York, NY 10013, United States

⁵Shanghai Wenlai International School; Shanghai; 201101; China

Corresponding Author

Duhan Wang

Available Online 8 April 2022.

DOI: 10.2991/assehr.k.220401.111 How to use a DOI?
Keywords: NFT (Non-fungible Tokens); Blockchain technology; consumer behavior; cryptocurrencies; online trade platform
Abstract: Blockchain and Non-Fungible Token (NFT) has gained tremendous attention over the years. NFT is a type of crypto-asset that makes use of blockchain to track the ownership of digital items including photographs, videos, and text. This paper proposed hypotheses regarding consumers’ interests in NFT fashion products that are validated through quantitative studies of questionnaires. Furthermore, secondary resources from official sources also proved the research significance of NFT fashion products. Based on the results analyzed, it is reasonable to conclude that customers are interested to understand NFT products and indicated willingness to purchase them. Though challenges continue to exist as NFT is still in its early stage, the future of NFT backed by blockchain technology and consumers’ confidence in digital fashion products are bright. This paper hopes to add knowledge to the current understanding of consumers’ relationship with NFTs and fashion and create both theoretical and practical contributions.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 8 April 2022
ISBN: 10.2991/assehr.k.220401.111
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220401.111 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Duhan Wang
AU  - Qianmingyan Ren
AU  - Xinyu Li
AU  - Yiman Qi
AU  - Qi Zhou
PY  - 2022
DA  - 2022/04/08
TI  - Defining Consumers’ Interest and Future of Nft Fashion
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 584
EP  - 594
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.111
DO  - 10.2991/assehr.k.220401.111
ID  - Wang2022
ER  -

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