Psychological Analysis on the Consumers’ Online Shopping Behavior

DOI

10.2991/assehr.k.220401.094How to use a DOI?

Keywords

network consumption; customer behavior; economic psychology; consumer psychology; Online-Marketing

Abstract

Internet development is gradually spreading to the production and living areas. The integration of traditional industries and services with the Internet is also becoming closer, which changes the consumption behavior of the population. Internet consumers are a new consumer group with very different characteristics from traditional market consumers. And the main factors that influence residents’ consumption behavior in the Internet era include subjective psychological elements and objective environmental elements. The content of this paper focuses on the study of consumer psychology and behavior in the Internet environment: starting from the perspective of consumers, we deepen our knowledge of consumers through the analysis of psychological characteristics, behavioral characteristics, shopping needs, and motivations. It lays the foundation for marketers to create a good consumption environment and stimulate consumers’ consumption behavior so as to promote the peaceful development of residents’ consumption in the Internet era.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Siyuan Yin
PY  - 2022
DA  - 2022/04/08
TI  - Psychological Analysis on the Consumers’ Online Shopping Behavior
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 498
EP  - 501
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.094
DO  - 10.2991/assehr.k.220401.094
ID  - Yin2022
ER  -