Research on the Impact of Experiential Consumption Under the Background of Lonely Economy
- 10.2991/978-2-38476-062-6_43How to use a DOI?
- aloneness; Experiential consumption; Independent experience consumption; Social experience consumption
With the development of science and technology, loneliness is still very common in the current convenient social environment. The lonely economy has given birth to a new consumption mode. Mini-KTV, single apartment, play with games, rent boyfriend/girlfriend, live broadcast of online celebrity and so on have emerged in succession . The curtain of the lonely consumption market has been opened and the consumption potential has been gradually tapped. At the same time, the concept of experiential consumption has also been put forward, and its forms are increasingly diversified, and gradually occupy an important position in the consumer market. A large number of studies have focused on the outcome variables of experiential consumption, confirming that experiential consumption can improve people’s happiness, but it lacks the antecedent variables of experiential consumption. Based on the above background, this survey focuses on the impact mechanism of experiential consumption and constructs a regulated intermediary model to help businesses and enterprises better meet the experience needs of consumers.
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Cite this article
TY - CONF AU - Huiying Zhang PY - 2023 DA - 2023/07/11 TI - Research on the Impact of Experiential Consumption Under the Background of Lonely Economy BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 343 EP - 347 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_43 DO - 10.2991/978-2-38476-062-6_43 ID - Zhang2023 ER -