Intimate Form of Work in Neoliberal Marketplace
- 10.2991/978-2-38476-062-6_8How to use a DOI?
- work; creativity; governance; precarious labour; feminism
This article examines the process by which individuals and labour become more intimate in the context of neoliberal governance. Discuss the changes in the working space and form of the workers as the platform economy develops, using the workers in the self-media platform as the research subject. Analyze how creativity coordinates individuals in precariousness by incentivizing individuals to become “self-entrepreneurs” through the incentive of creative work content. Finally, under Neoliberalism’s governance, visible labour exploitation has given way to expectations for happiness, class mobility, and ideal careers, as well as individuals who are more actively participating in market-oriented competition.
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Cite this article
TY - CONF AU - Tianyu Li PY - 2023 DA - 2023/07/11 TI - Intimate Form of Work in Neoliberal Marketplace BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 51 EP - 57 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_8 DO - 10.2991/978-2-38476-062-6_8 ID - Li2023 ER -