Cultivations and Substitutions of Social Media: A Case Study of the Box Puppy Trend Among Chinese College Students
- 10.2991/978-2-38476-062-6_34How to use a DOI?
- Social media; College Students; Popular culture; Cultivation theory; Psychological substitution
This research investigated the influence of the cultivation theory in social media platforms and the intervention of audience motivation on audience behaviour results, using Cultivation Theory and the intervention of psychological substitution mechanisms as a typical example to analyze the prevalence of the box puppy phenomenon among young people. The further researches and analyzes this phenomenon by means of questionnaires and interviews. After viewing a social media-related post, the audience is intervened by many reasons (in the report the psychological substitution mechanism is used as a typical case), will materialize ideas into behaviors and participate in the circulation of the information, so that the influence of the medium continues to expand. Exploring the true motivations and purposes of the audience’s behavior and giving them a deeper understanding of their own motivations can go some way to disengaging from the cultivate of social media. Through the questionnaire and the investigation of college students, writers obtained the Dissemination Model of user motivation and behaviour patterns based on the secondary cultivation theory (Puppy Claw Model for short).
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Wanting Xie AU - Sitong Liu AU - Jianning Guo AU - Simai Huang AU - Shuyu Zhang PY - 2023 DA - 2023/07/11 TI - Cultivations and Substitutions of Social Media: A Case Study of the Box Puppy Trend Among Chinese College Students BT - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) PB - Atlantis Press SP - 276 EP - 285 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-062-6_34 DO - 10.2991/978-2-38476-062-6_34 ID - Xie2023 ER -