Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)

Research on the Transmission Path of Kaizhang Sheng King Culture Under the Inheritance of Southern Fujian Culture

Authors
Zixin Ye1, *
1School of Journalism and Communication Xiamen University, Xiamen, Fujian, China
*Corresponding author. Email: 625690014@qq.com
Corresponding Author
Zixin Ye
Available Online 21 June 2024.
DOI
10.2991/978-2-38476-259-0_95How to use a DOI?
Keywords
Minnan culture; Kaizhang Sheng King culture; cultural logo; communication strategy
Abstract

In the ethnic group in southern Fujian, the belief of the holy King is one of the most important folk customs. Folk culture is a kind of folk belief centered on “Kaizhang” and “holy king”, which is a unique folk culture treasure in southern Fujian. By analyzing the cultural characteristics and values of Zhangzhou Shengwang culture in Yunxiao County, Zhangzhou City, this paper solves the current development status of Zhangzhou Shengwang culture, discusses the problems existing in the development process of Zhangzhou Shengwang culture communication, and then thinks about the effective communication strategies. Under the new situation, exploring and making good use of the rich cultural resources, inheriting, protecting and developing cultural heritage, and strength-ening cultural external dissemination are the new connotations of the construction of cultural confidence.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 June 2024
ISBN
978-2-38476-259-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-259-0_95How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zixin Ye
PY  - 2024
DA  - 2024/06/21
TI  - Research on the Transmission Path of Kaizhang Sheng King Culture Under the Inheritance of Southern Fujian Culture
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 928
EP  - 937
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_95
DO  - 10.2991/978-2-38476-259-0_95
ID  - Ye2024
ER  -