Research on the Development Path of Digital Cultural and Creative Design of Wuqiang Woodcut New Year Pictures from the Perspective of Cultural Translation
- DOI
- 10.2991/978-2-38476-259-0_102How to use a DOI?
- Keywords
- Wuqiang Woodcut New Year Pictures; cultural translation; brand IP; digital cultural creation
- Abstract
This study explores the innovative development of the national intangible cultural heritage Wuqiang woodcut New Year pictures in the digital age. The primary purpose of this study is to establish a value channel between metaphysical cultural heritage content and digital users from the perspective of digital cultural creation. In this way, the active dissemination of intangible cultural heritage culture is activated. First, this study explores the brand IP of Wuqiang woodcut New Year pictures from the perspective of ‘ cultural translation. ‘Secondly, based on the needs of digital scenes, we analyze and translate the brand IP from the visual, interaction, and spiritual layers to obtain transparent information architecture and style positioning. Finally, based on the deep excavation of the brand IP cultural gene, we completed the APP interface and interaction design, the innovative New Year painting design, and the TikTok gift design. Digital cultural creation spreads intangible cultural heritage from the perspective of strategic innovation of ‘ science and technology + culture. ‘ This ensures the cultural appeal and sustainability of intangible cultural heritage. Under the background of all-media communication, digital cultural creation will become an effective way to stimulate the living inheritance of intangible cultural heritage.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yuan Gao PY - 2024 DA - 2024/06/21 TI - Research on the Development Path of Digital Cultural and Creative Design of Wuqiang Woodcut New Year Pictures from the Perspective of Cultural Translation BT - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024) PB - Atlantis Press SP - 995 EP - 1001 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-259-0_102 DO - 10.2991/978-2-38476-259-0_102 ID - Gao2024 ER -