The research of small and medium-sized wedding photography enterprise’s product types and consumer participation behavior

DOI

10.2991/sshme-16.2016.20How to use a DOI?

Keywords

Small and medium-sized wedding photography enterprise; Product types; Consumer participation behavior

Abstract

With the development in wedding photography market in recent years, customer’s increasingly demand presents a trend of diversification, customer’s demand for the core services also will change small and medium enterprise product type. Through the study of wedding photography business product types and consumer participation behavior, we will explore the potential relationship between the two to help wedding businesses more precisely targeting consumer demands, while designing healthy long-term marketing program to help small and medium enterprises to get better wedding photography development in the fierce competition in the market.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wenrong Jiang
AU  - Shijie He
PY  - 2016/06
DA  - 2016/06
TI  - The research of small and medium-sized wedding photography enterprise’s product types and consumer participation behavior
BT  - Proceedings of the 2016 International Conference on Social Science, Humanities and Modern Education (SSHME 2016)
PB  - Atlantis Press
SP  - 103
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/sshme-16.2016.20
DO  - 10.2991/sshme-16.2016.20
ID  - Jiang2016/06
ER  -