Intelligent International Marketing System and Marketing Method based on Big Data

DOI

10.2991/ahis.k.220601.040How to use a DOI?

Keywords

International marketing; big data; Marketing system; Marketing methods

Abstract

With the advent of the era of knowledge economy and the accelerated globalization of the international market, it has become an inevitable trend for Chinese enterprises to move towards the international market. However, due to congenital and acquired environmental factors, Chinese enterprises still have various problems in international marketing activities. So how to further develop their own living space and improve the competitiveness of enterprises is an urgent problem faced by all enterprises. Based on the background of big data, this paper studies and analyzes the international marketing system and marketing methods.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Wei Hao
AU  - Yanan Wang
PY  - 2022
DA  - 2022/06/02
TI  - Intelligent International Marketing System and Marketing Method based on Big Data
BT  - Proceedings of the 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021)
PB  - Atlantis Press
SP  - 206
EP  - 209
SN  - 2589-4919
UR  - https://doi.org/10.2991/ahis.k.220601.040
DO  - 10.2991/ahis.k.220601.040
ID  - Hao2022
ER  -