Analysis of Visual Communication Design of E-Commerce Platform Based on Internet Technology

DOI

10.2991/ahis.k.220601.032How to use a DOI?

Keywords

E-commerce Platform; Visual Communication Design; Strategy Analysis; Internet Era

Abstract

The development speed of the Internet in my country has been increasing in recent years, and the number and scale of Internet users have also been increasing and expanding. The development momentum of the e-commerce industry based on the rise of Internet platforms is also very rapid. In the Internet era, the dissemination of visual information on e-commerce platforms will be affected by the dual factors of the form of dissemination and the change of media forms. This article mainly studies and analyzes the visual communication design strategies of e-commerce platforms in the Internet era. Based on the related theories of design and psychology, this paper conducts a systematic and in-depth study of the visual communication design strategies of e-commerce platforms from the two dimensions of visual design and communication methods. This paper obtains real and effective data through the survey of e-commerce platforms and consumers, and conducts a quantitative analysis on this, trying to explore the impact of visual communication design strategies on consumers’ purchase intentions. Through research and analysis, it is found that users in the e-commerce platform market will pay more attention to the quality of the product when purchasing. 79% of the respondents who choose this factor; the return of interface design, packaging design, advertising design and communication methods Significance is less than 0.05, indicating that each dimension has a significant positive impact on purchase intention.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Hongbo Sun
PY  - 2022
DA  - 2022/06/02
TI  - Analysis of Visual Communication Design of E-Commerce Platform Based on Internet Technology
BT  - Proceedings of the 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021)
PB  - Atlantis Press
SP  - 166
EP  - 171
SN  - 2589-4919
UR  - https://doi.org/10.2991/ahis.k.220601.032
DO  - 10.2991/ahis.k.220601.032
ID  - Sun2022
ER  -