Digital Literacy SME West Sumatra Province

DOI

10.2991/aebmr.k.211207.004How to use a DOI?

Keywords

Digital literacy; Small and medium enterprise; Covid-19 pandemic; West Sumatra

Abstract

The COVID-19 pandemic has hurt almost all economic sectors, including Small, medium enterprises (SME). The significant changes that occurred during the pandemic were the demands for the acceleration of digital transformation, and the mastery of information technology seemed to be an absolute necessity, especially during the COVID-19 pandemic. Online marketing is the best way to market globally, considering limited mobilizations to reduce the spread of the covid-19 pandemic. This study aims to overview digital literacy, especially for small and medium enterprise (SME) entrepreneurs in West Sumatra Province. The research methods used are quantitative and descriptive analysis. Data collected through 379 direct surveys selected samples spread across districts/cities in West Sumatra, namely Padang City, Bukittinggi City, Agam Regency, and Pesisir Selatan Regency, one of which was one of the areas with SME that absorbs great energy work. The findings show that 57 percent of business actors have used the internet. Mastery of applications technology such as MS Office software is still minimal, which is only about 10 percent, and only 7 percent of businesses already have their web. In addition, business actors generally do not use fintech loans (2 percent). During the COVID-19 pandemic, nearly 75 percent of SMEs stated the need for online marketing. Almost half of them have used digital banking as a means of payment and used social media for marketing their product (47.2 percent). Using social media was dominated by WhatsApp, Facebook, Instagram. However, only a few SMEs use e-commerce like Shopee, Bukalapak and Tokopedia (9 percent) in marketing. There is still minimal internet use for purchasing raw materials, developing business ideas, or promoting or advertising. This study recommends that the government and relevant stakeholders strive to improve further digital literacy and access for marketing and business development for business actors. Besides that, need sustainable assistance to SME businesses for the economic recovery of the SME business sector during the COVID-19 pandemic especially and to improve global competitiveness. This study recommends that the government and relevant stakeholders strive to improve further digital literacy and access for marketing and business development for business actors. Besides that, need sustainable assistance to SME businesses for the economic recovery of the SME business sector during the COVID-19 pandemic especially and to improve global competitiveness. This study recommends that the government and relevant stakeholders strive to improve further digital literacy and access for marketing and business development for business actors. Besides that, need sustainable assistance to SME businesses for the economic recovery of the SME business sector during the COVID-19 pandemic especially and to improve global competitiveness.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Vivi Ukhwatul K Masbiran
AU  - Syafrizal Syafrizal
AU  - Aisman Aisman
AU  - Rita Diana
PY  - 2021
DA  - 2021/12/07
TI  - Digital Literacy SME West Sumatra Province
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 30
EP  - 38
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.004
DO  - 10.2991/aebmr.k.211207.004
ID  - Masbiran2021
ER  -