Does the Implementation of Corporate Social Responsibilities Have a Positive Impact on the Company’s Business Sustainability?

Nugroho Setyo Utomo; Clara Thalitakum Ezra; Goh Zhongji; Grace Palamba; Annisa Ramadanti

doi:10.2991/aebmr.k.211207.032

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Does the Implementation of Corporate Social Responsibilities Have a Positive Impact on the Company’s Business Sustainability?

Case study of PT Unilever Indonesia, Tbk

Authors

Nugroho Setyo Utomo¹, Clara Thalitakum Ezra², Goh Zhongji³, Grace Palamba¹, Annisa Ramadanti¹^{, *}

¹School of Business, IPB University, Indonesia

²President University, Indonesia

³Universiti Putra Malaysia, Malaysia

^*Corresponding author. Email: aramadanti@apps.ipb.ac.id

Corresponding Author

Annisa Ramadanti

Available Online 7 December 2021.

DOI: 10.2991/aebmr.k.211207.032 How to use a DOI?
Keywords: Consumer; CSR; Financial Performance; Literature Review; Sustainability
Abstract: PT Unilever Indonesia, Tbk (Unilever) is a consumer goods company that has a high commitment to implementing the principles of Sustainable Development Goals (SDGs) throughout the company’s value chain. Unilever has developed a Unilever Sustaining Living Plan (USLP) since 2010, with objectives: 1) improving health and well-being; 2) reduce the footprint of using Unilever’s products in the environment; 3) improve people’s standard of living. The USLP is the company’s blueprint for achieving the company’s vision to grow the business, whilst decoupling the environmental footprint from the company’s growth and increasing the company’s positive social impact. The purpose of this study was to analyze the implementation of SDGs in Unilever’s business strategy that encourages business growth. This paper using comparative analysis using three methods: 1) literature review on CSR impact on the company in Indonesia; 2) financial performance analysis using financial ratio and Altman Z-Score conducted on Unilever’s financial performance 2016-2020; 3) qualitative analysis on consumers. The result found in the literature review was that CSR has a good impact on the company performance while the financial performance analysis showed that the company performance tends to decrease in the last 5 years. Qualitative analysis showed that consumers know the company and the products, but have less awareness about the company’s CSR activities and consumers support the eco-friendly products.
Open Access: This is an open access article under the CC BY-NC license.

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Volume Title: Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
Series: Advances in Economics, Business and Management Research
Publication Date: 7 December 2021
ISBN: 10.2991/aebmr.k.211207.032
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.211207.032 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

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ris enw bib

TY  - CONF
AU  - Nugroho Setyo Utomo
AU  - Clara Thalitakum Ezra
AU  - Goh Zhongji
AU  - Grace Palamba
AU  - Annisa Ramadanti
PY  - 2021
DA  - 2021/12/07
TI  - Does the Implementation of Corporate Social Responsibilities Have a Positive Impact on the Company’s Business Sustainability?
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 205
EP  - 212
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.032
DO  - 10.2991/aebmr.k.211207.032
ID  - Utomo2021
ER  -

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