Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)

Sirplus: The Market of Unshapen Food to Minimize the Food Loss

Authors
Gilang Rajasa Korda1, Fenny Wirabudi2, Alfonsia Ligouri Marsen Febriyana Danu Perwito2, Mark Gil C. Adorna3, Agustina Widi Palupi2, *
1FoodScience and Technology IPB University, Bogor, Indonesian
2School of Business IPB University, Bogor, Indonesia
3Mariano Marcos State University, Filipino
*Corresponding author. Email: a.widipalupi@apps.ipb.ac.id
Corresponding Author
Agustina Widi Palupi
Available Online 7 December 2021.
DOI
https://doi.org/10.2991/aebmr.k.211207.034How to use a DOI?
Keywords
Business Idea; BMC; Food loss; healthy lifestyle
Abstract

People usually doubt the quality of unshapen food and they believe it contains less nutrition. Two billion people were affected by hunger or did not have access to sufficient and nutritious food, on the other hand approximately one-third of edible food is lost or waster every year. The Sirplus market will sell the imperfect and rejected foods to the customer but still in good and edible conditions with lower price than the average similar products. The study is a quantitative method and the data analysis was carried out through model mapping. The targeted customers are the low to middle-income people and students. The market purposes are introducing healthy lifestyle with lower budget, helping people to save money for other priorities, and educating people about food loss management. The market provides customer service and loyalty card. The channel is through word of mouth and social media. The activities are selling the products directly, educating customer, and collaborating to social organizations and food vloggers. The suppliers are from farmers, sorting and grading plants, and supermarket. The products are raw fruits and vegetables, ready to eat foods, chips, and juices. The market needs a store, production machine, payment system, marketing, and workers.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2021
ISBN
978-94-6239-478-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.211207.034How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Gilang Rajasa Korda
AU  - Fenny Wirabudi
AU  - Alfonsia Ligouri Marsen Febriyana Danu Perwito
AU  - Mark Gil C. Adorna
AU  - Agustina Widi Palupi
PY  - 2021
DA  - 2021/12/07
TI  - Sirplus: The Market of Unshapen Food to Minimize the Food Loss
BT  - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021)
PB  - Atlantis Press
SP  - 220
EP  - 224
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211207.034
DO  - https://doi.org/10.2991/aebmr.k.211207.034
ID  - Korda2021
ER  -