Sirplus: The Market of Unshapen Food to Minimize the Food Loss
- https://doi.org/10.2991/aebmr.k.211207.034How to use a DOI?
- Business Idea; BMC; Food loss; healthy lifestyle
People usually doubt the quality of unshapen food and they believe it contains less nutrition. Two billion people were affected by hunger or did not have access to sufficient and nutritious food, on the other hand approximately one-third of edible food is lost or waster every year. The Sirplus market will sell the imperfect and rejected foods to the customer but still in good and edible conditions with lower price than the average similar products. The study is a quantitative method and the data analysis was carried out through model mapping. The targeted customers are the low to middle-income people and students. The market purposes are introducing healthy lifestyle with lower budget, helping people to save money for other priorities, and educating people about food loss management. The market provides customer service and loyalty card. The channel is through word of mouth and social media. The activities are selling the products directly, educating customer, and collaborating to social organizations and food vloggers. The suppliers are from farmers, sorting and grading plants, and supermarket. The products are raw fruits and vegetables, ready to eat foods, chips, and juices. The market needs a store, production machine, payment system, marketing, and workers.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Gilang Rajasa Korda AU - Fenny Wirabudi AU - Alfonsia Ligouri Marsen Febriyana Danu Perwito AU - Mark Gil C. Adorna AU - Agustina Widi Palupi PY - 2021 DA - 2021/12/07 TI - Sirplus: The Market of Unshapen Food to Minimize the Food Loss BT - Proceedings of the Conference Towards ASEAN Chairmanship 2023 (T-A-C 23 2021) PB - Atlantis Press SP - 220 EP - 224 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211207.034 DO - https://doi.org/10.2991/aebmr.k.211207.034 ID - Korda2021 ER -