Accountability of Alfamart Donation Funds Based on Consumer Perspectives

DOI

10.2991/978-94-6463-346-7_19How to use a DOI?

Keywords

Accountability; Alfamart; Donation Funds; Consumer Perspective

Abstract

This study aims to explore consumer perceptions regarding the accountability provided by Alfamart in the implementation of donation funds and investigate consumer expectations regarding the accountability of donation funds to provide input for the improvement or enhancement of Alfamart’s donation program policies. This research is a qualitative study that adopts a phenomenological approach. Data were obtained through interviews with 12 informants, as well as through observation and documentation. The findings of the study reveal several interesting findings. Some informants indicated that they had sufficient knowledge about the donation program conducted by Alfamart, while others made donations because they felt they had no other choice and considered it as a donation involving small changes. However, from the consumer perspective on accountability, there are still significant shortcomings in providing adequate information regarding the details of fund distribution to the community and stakeholders. This study specifically emphasizes the consumer perspective regarding the accountability of Alfamart’s donation funds as a profit-oriented company, which is a primary stakeholder in Alfamart’s donation program that has been rarely explored in previous research.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Selvia Roos Ana
AU  - Falikhatun
AU  - Kasno
AU  - Alifi Tria Susanti
AU  - Maysas Yafi Urrohman
PY  - 2024
DA  - 2024/01/11
TI  - Accountability of Alfamart Donation Funds Based on Consumer Perspectives
BT  - Proceedings of the Conference on SDGs Transformation through the Creative Economy: Encouraging Innovation and Sustainability (TCEEIS 2023)
PB  - Atlantis Press
SP  - 99
EP  - 103
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-346-7_19
DO  - 10.2991/978-94-6463-346-7_19
ID  - Ana2024
ER  -