Sustainable Agritourism Based on Resource Based Theory
- DOI
- 10.2991/aebmr.k.211124.065How to use a DOI?
- Keywords
- Sustainability; Community member; Competition; Agritourism
- Abstract
The massive development of tourist villages is a challenge for community members as managers in their development efforts. Economic, social and cultural sustainability is a challenge and competition is a solution. In a competitive effort, it is necessary to have the right strategy by aligning the supply and demand of a tourist destination with the attractiveness of agrotourism. Based on resource based theory, the idea of identifying internal resources that have the ability to compete. The development of agro-tourism so far has not provided any economic benefits to community members. This is due to their lack of involvement in development activities. Aspects of the study of resources based and entrepreneurship, namely managing resources together. Resource based identifies aspects of entrepreneurial cognition that have competitive capabilities, where homogeneous inputs can become heterogeneous outcomes. By identifying internal resources that cannot be imitated in the long term, destinations will have the ability to compete.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ni Luh Henny Andayani AU - Trianasari Trianasari AU - I Gede Putra Nugraha PY - 2021 DA - 2021/11/25 TI - Sustainable Agritourism Based on Resource Based Theory BT - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) PB - Atlantis Press SP - 462 EP - 466 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211124.065 DO - 10.2991/aebmr.k.211124.065 ID - Andayani2021 ER -