Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

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Achieving Rural Sustainability through Community-Based Tourism (CBT)

Authors
Jinsheng Zhu1, *, Myrza Rahmanita2, Zhixue3
1Guilin Tourism University, Guilin, China
2Trisakti School of Tourism, Jakarta, Indonesia
3Naning College of Technology, Jiangsu, China
*Corresponding author. Email: qit.jason@qq.com
Corresponding Author
Jinsheng Zhu
Available Online 4 December 2023.
DOI
10.2991/978-94-6463-296-5_41How to use a DOI?
Keywords
Rurality Sustainability; Ethnic Village; Community-Based Tourism; Longji Rice Terraces
Abstract

The pursuit of rural rejuvenation transcends its role in fostering inclusive growth in developing countries, as it has become an inevitable response to global industrialization and urbanization trends. Achieving sustainability in rural areas through community-based tourism has become a pivotal approach toward realizing this overarching objective, necessitating conceptual and empirical investigations. Drawing on a case study of the Longji Terraces in Guangxi, China, this study critically examines the revitalization of ethnic communities through community tourism to foster rural sustainability. The findings underscore the significance of strategic, operational measures, including adopting a community tourism model for the preservation of intangible cultural heritage, establishing a comprehensive and inclusive development framework, and cultivating narrative symbolism and performative platforms. Furthermore, it is recommended that governmental entities undertake proactive tourism initiatives to facilitate greater participation of rural tourists. Ultimately, the conclusions derived from this research endeavor contribute to advancing regional economies and creating expanded employment opportunities.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
4 December 2023
ISBN
10.2991/978-94-6463-296-5_41
ISSN
2352-5428
DOI
10.2991/978-94-6463-296-5_41How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinsheng Zhu
AU  - Myrza Rahmanita
AU  - Zhixue
PY  - 2023
DA  - 2023/12/04
TI  - Achieving Rural Sustainability through Community-Based Tourism (CBT)
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 299
EP  - 306
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_41
DO  - 10.2991/978-94-6463-296-5_41
ID  - Zhu2023
ER  -