Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

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Sustainable Tourism Village Development: Does Local Wisdom Influence Tourists’ Decision to Re-Stay at Borobudur’s Homestay, Magelang?

Authors
Amalia Mustika1, *, Nurbaeti1, Sri Mariati1, Fachrul Husain Habibie1
1Trisakti Institute of Tourism, Jakarta, Indonesia
*Corresponding author. Email: amaliamustika@iptrisakti.ac.id
Corresponding Author
Amalia Mustika
Available Online 4 December 2023.
DOI
10.2991/978-94-6463-296-5_17How to use a DOI?
Keywords
Local Wisdom; Homestay; Decision to Re-Stay; Sustainable Tourism Village
Abstract

Borobudur is one of the five tourist destinations under the government’s Super Priority program. The study aims to identify the aspects of local wisdom that have the potential to attract tourists to stay overnight at homestays in Borobudur, Magelang, Indonesia. The research method employed a mixed-method approach, combining qualitative and quantitative data. The Hair-et.al formula was used to determine the sample size, resulting in 234 respondents. Purposive sampling was conducted by distributing questionnaires directly to tourists who had stayed at the homestay at least once. The findings of the research revealed six aspects of local wisdom that were identified as influential: environment, culture, architecture, traditional food, traditional drinks, and traditional massage. Descriptive statistics of local wisdom 3.078, on average, the participants in the study view local wisdom positively, and re-stay 4.3381. On average, the participants have a relatively high intention to re-stay at the homestay. These aspects were found to have a positive and significant influence on the decision to re-stay, with a correlation coefficient of 0.607. The statistically significant correlation supports the hypothesis that local wisdom significantly shapes tourists’ re-stay decisions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
4 December 2023
ISBN
10.2991/978-94-6463-296-5_17
ISSN
2352-5428
DOI
10.2991/978-94-6463-296-5_17How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Amalia Mustika
AU  - Nurbaeti
AU  - Sri Mariati
AU  - Fachrul Husain Habibie
PY  - 2023
DA  - 2023/12/04
TI  - Sustainable Tourism Village Development: Does Local Wisdom Influence Tourists’ Decision to Re-Stay at Borobudur’s Homestay, Magelang?
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 120
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_17
DO  - 10.2991/978-94-6463-296-5_17
ID  - Mustika2023
ER  -