The Role of Social Media and Youth Participation in Developing Local Tourism

Case Study On Generasi Pesona Indonesia Lombok

DOI

10.2991/assehr.k.201209.142How to use a DOI?

Keywords

participation, youth, tourism, social media, GenPi

Abstract

Tourism is a potential industry to be developed, especially in Indonesia, which is rich in cultural diversity and natural biodiversity. Lombok is one of the priority developments in the tourism industry that has evolved over the past five years. The participation of young people in Lombok raised in the form of a volunteer community called GENPI which was first initiated by the youth of the Lombok Sumbawa volunteer community and used social media to disseminate Lombok Tourism. This research focuses on how GenPi develops effective tourism communication strategies through social media. By using the concept of community participation and social media, this research used a descriptive qualitative approach and conducted an in-depth interview as a data collection method. As a result, well-planned communication strategies and uses of social media help develop local tourism. Networking online and offline are essentials to disseminate excellence in the tourism area.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Septia Winduwati
PY  - 2020
DA  - 2020/12/12
TI  - The Role of Social Media and Youth Participation in Developing Local Tourism
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 905
EP  - 909
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.142
DO  - 10.2991/assehr.k.201209.142
ID  - Winduwati2020
ER  -