Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)

The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta)

Authors
Handy Cipto, Rezi Erdiansyah
Corresponding Author
Handy Cipto
Available Online 12 December 2020.
DOI
10.2991/assehr.k.201209.027How to use a DOI?
Keywords
Sales Promotion, Service Quality, Perceived Value, Repurchase
Abstract

The purpose of this study was to examine the effect of sales promotion, service quality, and perceived value on consumer repurchase at the Original Levis Store in Jakarta. The sample was selected using the non-probability sampling method with a total of 180 respondents who were users of products with Levis Brand that were sold at the Original Levis Store in Jakarta. Data processing techniques used the SmartPLS 3 program. The results of this study indicate that sales promotion, and perceived value affect consumer repurchase. Of the three influential variables tested, perceived value is the variable with the biggest influence. Thus, in order to increase sales, perceived value can be an important input for the Original Levis Store in determining its sales strategy.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 December 2020
ISBN
978-94-6239-294-6
ISSN
2352-5398
DOI
10.2991/assehr.k.201209.027How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Handy Cipto
AU  - Rezi Erdiansyah
PY  - 2020
DA  - 2020/12/12
TI  - The Effect of Sales Promotion, Service Quality, Perceived Value on Repurchase (Case Study of Original Levis Store in Jakarta)
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 197
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.027
DO  - 10.2991/assehr.k.201209.027
ID  - Cipto2020
ER  -