Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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Evaluation of Dipo Car Showroom at Gatot Subroto Street Jakarta

Authors
Winanto Iswandi1, Samsu Hendra Siwi1, *, Fermanto Lianto1
1Master Program of Architecture, Universitas Tarumanagara, Jakarta 11440, Indonesia
*Corresponding Author. Email: samsus@ft.untar.ac.id
Corresponding Author
Samsu Hendra Siwi
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.042How to use a DOI?
Keywords
Customer Experience; Accessibility
Abstract

Car Showroom is a facility where customer experience the brand engagement in quality, memorable and seamless. Direct relationship to customer evaluation consists of: facade, environment-road orientation, entrance, circulation, zoning, accessibility, space relationship and organization of showroom. Literature sources from principal / main distributor, architecture design manual and others: journal, newspaper, internet, comparison to other brand competitors. Research applies with inductive, descriptive, qualitative method. Research object is Dipo car showroom located at Gatot Subroto street, Jakarta. Data was analyzed by the reduction, presentation and verification to create conclusion. The aims of evaluation are to compare car showroom design and implementation to post occupancy customer needs, satisfactions and experience.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.042
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.042How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Winanto Iswandi
AU  - Samsu Hendra Siwi
AU  - Fermanto Lianto
PY  - 2022
DA  - 2022/04/21
TI  - Evaluation of Dipo Car Showroom at Gatot Subroto Street Jakarta
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 273
EP  - 275
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.042
DO  - 10.2991/assehr.k.220404.042
ID  - Iswandi2022
ER  -