Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)

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The Impact of COVID-19 Pandemic on Online Shopping Behavior

Authors
Natalia Velony Putri1, *, Windah Maria Sonia Nadiah Hutagalung2, Lina Lina2
1Industrial Engineering Department, Faculty of Engineering, Universitas Tarumanagara
2Information System Department, Faculty of Information Technology, Universitas Tarumanagara
Corresponding Author
Natalia Velony Putri
Available Online 21 April 2022.
DOI
10.2991/assehr.k.220404.331How to use a DOI?
Keywords
COVID-19; Online Shopping; E-Commerce; Promotion
Abstract

Large-scale social restrictions (PSBB) or commonly known as lockdown were imposed in Indonesia in 2020 in response to the COVID-19 which has become a global pandemic, including Indonesia. One of the biggest impacts during lockdown is the closing of public facilities such as malls, supermarkets, and restaurants. Since people are not allowed to go out and suggested to stay at home, these days most people buy their needs, from food products, household appliances, to clothes by online shopping. This study aims to know if there is an impact of COVID-19 pandemic on online shopping behavior in Indonesia and the most consumers’ consideration in choosing online shopping and e-commerce itself. Based on the research and analysis done in this study, it can be concluded that COVID-19 pandemic throughout 2020 until early 2021 has a significant impact on online shopping behavior in Indonesia and increases rapidly throughout the year until the first quartile of 2021 with the percentage of 62% compared to the third quartile of 2019. This statement is also supported by the report on Badan Pusat Statistik (BPS) that states the public’s interest in online shopping is increasing during the COVID-19 pandemic in Indonesia. Consumers choose to shop online as the safest option to avoid physical contact. Furthermore, most consumers’ consideration in choosing e-commerce is based on the promotion program from each e-commerce platforms. Also, there are particular categories that have the most transactions, which is fashion category followed by health and beauty category that comes in the second place.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 April 2022
ISBN
10.2991/assehr.k.220404.331
ISSN
2352-5398
DOI
10.2991/assehr.k.220404.331How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Natalia Velony Putri
AU  - Windah Maria Sonia Nadiah Hutagalung
AU  - Lina Lina
PY  - 2022
DA  - 2022/04/21
TI  - The Impact of COVID-19 Pandemic on Online Shopping Behavior
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 2016
EP  - 2021
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.331
DO  - 10.2991/assehr.k.220404.331
ID  - Putri2022
ER  -